TOREI BRAND 01

Tenjo Maguro

Convey the deliciousness of tuna seriously and connect it to the future.

2021

Selected by professional tuna connoisseurs
From the desire to provide the highest quality tuna to the dining table
Tenjo Maguro has started.

Tenjo Maguro Debut Event IAI Stadium Nihondaira (September 18, 2021)

I want to leave delicious tuna to the next generation

Many of Japan's deep-sea longline tuna fishing boats are particular about the season and fishing grounds in pursuit of deliciousness. However, the number of tuna fishing boats is decreasing year by year, and according to OPRT (Organization for the Promotion of Responsible Tuna Fisheries), the number of registered longline fishing boats in Japan was 467 in 2001, but 154 in 2022. It has decreased by nearly 70% in about 20 years.

If this situation continues, it is possible that the industry will cease to exist, and one of the things TOREI can contribute to putting the brakes on the decline in the number of longline fishing vessels is to "provide truly delicious tuna at a fair price that will be appreciated by consumers." We need to build a system like this," and started Tenjo Maguro brand activities.

TOREI will work to develop the Tenjo Maguro brand, make longline fishing sustainable by improving the value of tuna, and connect the fishery industry to the future.

Tenjo Maguro is a lineup that collects only "best quality"

Delivering carefully selected fishing grounds and seasons
Top of Top tuna

Wild bluefin tuna and Indian tuna are the finest tuna served at high-end sushi restaurants. As well as seasonal fruits and vegetables, we have a lineup of excellent products selected by connoisseurs and seasonal deliciousness of each production area. Please find your favorite tuna while looking at the production area and season. *Production areas and types of tuna sold vary depending on the season.

  • Bluefin tuna off the coast of IrelandBluefin tuna off the coast of Ireland
  • Southern Indian Ocean Indian tunaSouthern Indian Ocean Indian tuna
  • Yellowfin tuna off the coast of NamibiaYellowfin tuna off the coast of Namibia
  • Canadian Atlantic Coast Bigeye TunaCanadian Atlantic Coast Bigeye Tuna
  • Albacore tuna off FremantleOff Fremantle
    albacore tuna
  • Bluefin tuna tatakiBluefin tuna tataki

Click here to order Tenjo Maguro ↓

Spring, Summer, Fall, Winter, Fish Story
Tenjo Maguro
Seven commitments of Tenjo Maguro
  • ● Japanese-registered longline fishing vessels* Longline fishing is a sustainable fishing method that prevents overfishing and overfishing compared to purse seine fishing.
  • ● Revitalize the industry by increasing the attractiveness and value of tuna in Japan's declining fishing industry
  • ● Caught in season at fishing grounds around the world
  • ● Fishing boats with ultra-low temperature freezing and refrigeration capabilities carefully process each fish
  • ● High-quality tuna carefully selected by TOREI's discerning professionals
  • ● Passing on sashimi culture to the future and passing on delicious tuna to the next generation
  • ● A new tuna experience where you can eat while looking at the production area and find your favorite tuna

"I want to deliver delicious tuna"
"I want to contribute to the sustainable future of the tuna fishery"
With this strong feeling, TOREI's connoisseurs chose
Natural tuna brand "Tenjo Maguro"
Please feel it.

"Tenjo Maguro" development story