TOREI BRAND 01

Tenjo Maguro

We sincerely convey the deliciousness of tuna and pass it on to the future.

2021

Selected by professional tuna connoisseurs
With the desire to provide the highest quality tuna to your table
Tenjo Maguro has started.

Tenjo Maguro debut event at IAI Stadium Nihondaira (September 18, 2021)

I want to pass on delicious tuna to the next generation

Many of Japan's longline tuna fishing boats fish at specific times and in specific fishing grounds in pursuit of delicious tuna. However, the number of tuna fishing vessels is decreasing year by year, and according to the Organization for the Promotion of Responsible Tuna Fisheries (OPRT), the number of registered longline fishing vessels in Japan has decreased by nearly 70% in approximately 20 years, from 467 in 2001 to 154 in 2022.

If things continue as they are, it is possible that the industry will no longer be viable, and so we thought that one way TOREI could contribute to halting the decline in longline fishing boats is to "provide truly delicious tuna at a fair price and build a system that allows consumers to properly evaluate it," and so we began the Tenjo Maguro brand activity.

TOREI is working to develop the Tenjo Maguro brand and, by increasing the value of tuna, make longline fishing sustainable and connect the fishing industry to the future.

Tenjo Maguro is a lineup that only includes the "highest quality"

We carefully select fishing grounds and seasonal produce to deliver to you
Top of Top Tuna

Wild bluefin tuna and Indian tuna are the highest quality tuna served in high-end sushi restaurants, and only a discerning professional can tell you the best season for each fishing ground. As well as seasonal fruits and vegetables, the lineup includes exquisite items carefully selected by connoisseurs, as well as seasonal delicacies from each region. Be sure to check the origin and season to find your favorite tuna. *The origin and type of tuna available for sale vary depending on the season.

  • Bluefin tuna off the coast of IrelandBluefin tuna off the coast of Ireland
  • South Indian Ocean area Indian bluefin tunaSouth Indian Ocean area Indian bluefin tuna
  • Yellowfin tuna off the coast of NamibiaYellowfin tuna off the coast of Namibia
  • Atlantic Canadian Bigeye TunaAtlantic Canadian Bigeye Tuna
  • Albacore tuna off the coast of FremantleOff the coast of Fremantle
    Albacore tuna
  • Seared Bluefin TunaSeared Bluefin Tuna

Order Tenjo Maguro here ↓

Fish Tales of Spring, Summer, Autumn and Winter
Tenjo Maguro
Tenjo Maguro's 7 Specialties
  • ● Japanese-registered longline fishing vessels*Compared to purse seine fishing, longline fishing is a sustainable fishing method that prevents overfishing and overfishing.
  • ● Revitalize the declining Japanese fishing industry by increasing the appeal and value of tuna.
  • ● Caught in season in fishing grounds around the world
  • ● Each fish is carefully processed on a fishing boat equipped with ultra-low temperature freezing and refrigeration capabilities.
  • ● High-quality tuna carefully selected by TOREI's expert connoisseurs
  • ● Passing on sashimi culture to the future and delicious tuna to the next generation
  • ● A new tuna experience where you can taste the tuna while seeing where it is produced and find your favorite.

"We want to deliver delicious tuna"
"We want to contribute to the sustainable future of tuna fishing"
With this strong feeling in mind, TOREI's discerning experts have selected
Natural tuna brand "Tenjo Maguro"
Please try it out for yourself.

The development story of "Tenjo Maguro"